Work with him

Operator. Builder. Bay Area.

Deylan Russell

He builds contracting companies. the software they run on. lead engines that never sleep. brands people remember. all of it at once.

Construction by day, code by night. Three companies in the Bay Area and the operating system that runs all of them.

SalesGrowth marketingSoftwareAI agentsOperationsBrand SalesGrowth marketingSoftwareAI agentsOperationsBrand
Tru ServiceRedwood Outdoor Co.TRU OSASCND Tru ServiceRedwood Outdoor Co.TRU OSASCND

In short

Most people in home services pick one side of the business. Deylan has worked all three. He sold it. He marketed it. Now he runs it, on software he built, at an age when most people are still picking a major.

How he got here

The closer

$300K+

Sold for a contracting company in the Pacific Northwest.

He learned the trade from the sales side first: the kitchen table, the walkthrough, the yes. Still not old enough to rent a car.

The agency

1,000+

Leads generated for home service pros at ASCND.

He founded the agency, led sales and growth, and managed six figures in ad spend. He found where contractors win, and where they stop trying.

The operator

$150M

In property under his company's care. 75 homes and counting.

So he stopped advising contractors and became one, with a co-founder who has 35 years in construction. Agents, property managers and investors call Tru Service first.

The builder

1,324

Commits to TRU OS since May 2026.

Every lead, estimate, sub and dollar runs through software built in house. Most contractors buy their tools. He shipped his.

Construction by day, code by night

By day

Job sites.

Walkthroughs on the Peninsula. Fence lines in the South Bay. Fix lists done before the listing photographer shows up.

By night

Code.

When the crews go home, the laptop opens. The lead engine, the estimator, the books. All of it shipped after dark.

The companies

Three brands, one operator. Click through, they are all live.

For property professionals

Tru Service

The first call for real estate agents, property managers and investors across the Bay. White glove repairs and project management, backed by 35 years in the trade.

  • 75homes under care
  • $150Min property
  • 24 hrwalk it and price it
Visit truservice.co
truservice.co Tru Service home page: The first call for investors, white glove repairs and project management

Bay Area outdoor projects

Redwood Outdoor Co.

Fences, gates and outdoor builds, fully managed from first call to final walkthrough. Drawn on satellite, shown in 3D and priced on the spot.

  • Mapsatellite estimator
  • 3Dbuild preview
  • 1point of contact
Visit redwoodoutdoorco.com
redwoodoutdoorco.com Redwood Outdoor Co. home page: Your outdoor project, fully managed

Software for contractors

TRU OS

Every lead hears back in minutes, and the whole business answers when you text it. Built inside a working contracting company, not a boardroom.

  • 130screens
  • 418API routes
  • 569test files
Visit truos.app
truos.app TRU OS home page: Run your remodeling business from one place

The software

Most contractors run on spreadsheets and group texts. His run on this.

Draw it on the map.

Pull up the property on satellite, trace the fence line, and the estimator prices sub cost, client price and gates on the spot. No tape measure, no second visit.

TRU OS fence estimator tracing a fence line on a satellite map of San Jose

Show it in 3D.

Homeowners see the fence board by board, post by post, before a single hole gets dug. Click a layer and it comes apart.

TRU OS 3D construction viewer showing a wood fence on 4x4 posts

Never lose a lead.

Speed to lead is a timer, not a value. A new lead gets a text in seconds, a push at ninety, a voice call at three minutes, and an owner by minute six.

The TRU OS unclaimed lead ladder: SMS, push, voice call, hard nudge, auto assign

What he believes

Most home service owners don't want to grow. That is why this industry belongs to the young.

Deylan Russell

Most contractors get one of these, maybe two. He is building to deliver all three.

  • Customer experience
  • Quality
  • Scale

What he brings

Hover a row. Every line has receipts.

Backed by family

Ronnie Duvall

Co-founder, field operations

35 years in construction, including project management for some of the largest contracting firms in the world. Ran his own work and kept it booked five years out.

Rashaun Reynolds

Co-owner, operations and growth

Co-led the agency with Deylan. The systems side: automation, voice AI, agent build outs and orchestration for home service companies.

Deylan Russell, co-owner of Tru Service and builder of TRU OS

Deylan Russell

Co-owner, operations and growth

Sales, growth and the build. The person this page is about, in case that was unclear.

Quick answers

Who is Deylan Russell?

Deylan Russell is a 21 year old operator and builder in the San Francisco Bay Area. He co-owns Tru Service, runs Redwood Outdoor Co., and built TRU OS, the software both companies run on. Before that he founded ASCND, a marketing agency for home service contractors, and sold over $300K for a contracting company.

Who owns Tru Service?

Tru Service is co-owned by Deylan Russell, Ronnie Duvall and Rashaun Reynolds. Deylan leads operations and growth. He founded ASCND, a marketing agency that generated more than 1,000 leads for home service companies, sold over $300K for a contracting company, co-founded Redwood Outdoor Co. and founded TRU OS. Tru Service looks after 75 homes and $150 million in property for agents, property managers and investors across the Bay Area.

Who founded Redwood Outdoor Co.?

Redwood Outdoor Co. was co-founded by Deylan Russell. Fellow co-founder Ronnie Duvall brings 35 years in construction. Redwood manages fences, gates and outdoor builds across the Bay Area from first call to final walkthrough, on software Deylan built.

Who is the founder of TRU OS?

Deylan Russell founded TRU OS, an operating system for contractors, and built it with co-owner Rashaun Reynolds inside their own contracting companies. It runs to 130 screens and 418 API routes, with 1,324 commits since May 2026.

What companies does Deylan Russell run?

Tru Service, repairs and project management for real estate agents, property managers and investors. Redwood Outdoor Co., fully managed outdoor projects. TRU OS, an operating system for contractors.

What is TRU OS?

TRU OS is the software Deylan built to run his contracting companies. It answers and routes leads, draws and prices fences on satellite maps, shows builds in 3D, tracks subcontractors and keeps the books. He built it with co-owner Rashaun Reynolds, and it runs to 130 screens and 418 API routes.

How do I work with Deylan Russell?

Message him on X at @builtbydey. For repairs on a listing, rental or managed property, contact Tru Service at truservice.co.

Let's build.

X@builtbydey Tru Servicetruservice.co Redwood Outdoor Co.redwoodoutdoorco.com TRU OStruos.app